Thursday, 19 April 2012

Advertising in 1950's

The 1950's not only produced some of the greatest cinema classics that are still being watched to this day, but it also saw an evolution in advertising. Adverts in this time looked at utility, and would often feature statements, that now, it would be hard to call anything but sexist, or completely fabricated.

Adds were made for the entire family, within which everyone had very distinct roles. Showing off excess flesh was rare and most and women were often depicted as housewives, looking after the home while the man took care of money and business.

Alcohol was either depicted as a homely drink, to have amongst loved ones or as something that solidified your social standing amongst other business men.

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